1
2
3
4
5
6
As Georgetown Bank set out to give customers a fresh, flexible banking experience, the team developed a new product name—and I took the reins on designing a logo that aligned with the bank’s brand standards while introducing a clean, modern feel. The goal was to create a crisp, versatile mark that could support multiple checking account offerings.
As the campaign expanded into mobile advertising, I also led the design of responsive landing pages optimized for multi-platform use. Prioritizing mobile usability, I created a simple, user-friendly layout that gave equal visibility to both Retail and Business offerings, ensuring a seamless experience for all users.
Designed during my time as Art Director at Stackpole.